YOUR DATA.
NO SURPRISES.
This notice explains how pxltrk handles personal data when you visit pxltrk.info, contact us or ask to join our private beta. It does not replace the separate terms and data-processing information that will apply to customer use of the pxltrk analytics product.
Who is responsible
pxltrk is the controller of personal data described in this website notice. Questions or requests can be sent through our contact form.
Last updated: 14 August 2026.
What we collect and why
| Situation | Data | Purpose and legal basis |
|---|---|---|
| Visiting the site | Technical request data that may include IP address, browser/device information, requested URL, timestamps and security logs. | Delivering and securing the site, diagnosing faults and preventing abuse. Our legal basis is our legitimate interest in operating a secure, reliable website. |
| Contacting us | Name, email address, enquiry type, subject, message and any information you choose to include. | Responding to your request and managing the resulting relationship. Our legal basis is taking steps at your request before a contract and, where that does not apply, our legitimate interest in answering enquiries. |
| Private beta and business discussions | Your contact details, organisation, role, correspondence and records of our discussions. | Assessing and administering beta participation, partnerships and potential customer relationships. Our legal basis is taking pre-contractual steps and our legitimate interest in developing and operating our business. |
Please do not send sensitive personal data, financial credentials, account passwords or other information that is not necessary for your enquiry.
Cookies and local storage
The public site does not currently use advertising cookies, cross-site tracking or browser storage for ordinary visitors.
WordPress may set strictly necessary cookies for authenticated administrators. If we introduce optional analytics, advertising or other non-essential storage, we will update this notice and request consent where required before using it.
Who receives data
We disclose personal data only where needed to operate the site and respond to you. Recipients may include our website hosting, security, email and technical service providers, professional advisers, and public authorities where disclosure is legally required. They receive only the information necessary for their role and must protect it appropriately.
We do not sell personal data or share it with data brokers.
International transfers
Some providers may process data outside the European Economic Area. Where GDPR transfer restrictions apply, we use an adequacy decision or appropriate safeguards such as the European Commission’s Standard Contractual Clauses, together with supplementary safeguards where required. You may contact us for more information about the safeguard relevant to your data.
How long we keep data
We keep personal data only for as long as needed for the purpose for which it was collected. We assess retention using the status of your enquiry or relationship, the sensitivity of the data, security needs, applicable limitation periods and legal record-keeping duties. Routine enquiries are deleted or anonymised when they are no longer reasonably needed; records required for legal, accounting or security purposes may be retained for the applicable statutory period.
Your data protection rights
Subject to the conditions in applicable law, you may ask us to:
- provide access to and a copy of your personal data;
- correct inaccurate or incomplete data;
- erase data or restrict how it is used;
- provide portable data where the right applies;
- object to processing based on legitimate interests or to direct marketing; and
- withdraw consent at any time where processing relies on consent.
Send requests through our contact form. We may need to verify your identity. You may also complain to the data protection authority in the EU/EEA country where you live, work or believe an infringement occurred. A list is available from the European Data Protection Board.
Automated decisions
We do not use the website data described in this notice to make decisions based solely on automated processing that produce legal or similarly significant effects about you.
Customer analytics data
This notice covers pxltrk’s own website and contact activity. When organisations use the pxltrk product on their websites or apps, their privacy notice should explain their processing and choices. The roles of pxltrk and each customer, permitted data, retention, security and international transfers will be governed by the applicable customer agreement and data processing agreement.
Changes to this notice
We may update this notice when our services, providers or legal obligations change. The latest version will always appear here with its updated date. If a change materially affects how we use personal data, we will provide an additional notice where appropriate.